Profile
조미혜 Ph.D.
세종대학교 호텔관광경영학과 교수
아시아학과(Asian Studies) 대학원 주임교수
산업대학원
호텔관광경영학과 주임교수
주소 : 서울시 광진구 군자동 96 (광개토관 506호)
Email: mihec@sejong.ac.kr
전화 : 02-3408-3711
010-3373-6811
학위 (EDUCATIONAL
BACKGROUND)
2001. 5. 박사 펜실베니아
주립대학(The Pennsylvania State University),
관광여가학(Leisure Studies)
박사학위논문
제목:
관광자의
정보탐색에 있어서 선지식, 정보욕구, 정보원천의 신뢰성의
역할
(The Role of Prior
Knowledge, Need for Information and Credibility of Information Sources in
Tourists’ Information Search Behavior)
(An Empirical Study on the Relationship
between Lifestyle Typology and Travel Behavior)
1986. 2. 학사 한양대학교 영어영문학과
2013. 7. 최우수논문상, 한국관광학회, 한국
2013. 6. 표창장, 한국관광공사, 한국
2010. 2. 최우수논문상, 한국관광학회, 한국
2006. 11. 최우수논문상, 한국관광레저학회, 한국
2003. 6. Best Paper (최우수논문상) in the Conference of Travel & Tourism
Research Association, USA
2002. 6. Keeling Dissertation Merit Award (우수박사학위논문상), Travel and
Tourism Research Association, USA
2002. 8. Best Paper (최우수논문상) in the Conference of the International
Council on Hotel, Restaurant and Institutional Education, USA
2000-2001 Edward R. & Helen S. Hintz Graduate
Educational Enhancement
Fellowship, USA
경력 (PROFESSIONAL
EXPERIENCE)
2003. 3. 1.
– 현재 세종대학교
호텔관광경영학과, 교수,
2006. 3. 1. – 현재 보직 : 아시아학 주임교수, 산업대학원 주임교수
2001. 9. 1.
– 2003. 2. 28. 동서대학교 국제관광과, 전임강사
1997. 4. 1. –
1997. 7. 30. 고촌초등학교 영어교사
1996. 9. 1.
– 1997. 5. 30. CBS 기독교방송 문화센터, 영어강사
1994. 6. 28. – 1996. 8. 31. 세종호텔 영업부, 직원
1991. 11. 1. – 1994. 6. 28. 교통개발연구원 기획조정실, 위촉연구원
1986. 3. 1. – 1988. 2. 28. 한양대학교 영어교육학과, 행정조교
2013년 정부업무평가 전문위원
2012년 – 현재 문화재청 궁능활용심의위원
2013 년 – 현재 한국관광학회 자원개발분과
부회장/학술진흥위원장
2009년 – 2013년 관광통역 및 관광안내사 국가고시
면접 및 출제 위원
2011년 – 2013년 서울시 중구 관광진흥위원
2009년 – 2011년 서울시 관광진흥위원
2009년 – 2011년 여수박람회 관광자문위원
2007년 – 2008년
정무업무평가실무위원
2008년 – 2010년 한국관광학회 편집위원
2009년 국가
정보화 평가위원
2009년 관광기금사업평가위원
2008년 정부
관광정책평가 TF팀 정책평가위원
2009년– 현재 Journal of Global Academy of Marketing Science
편집위원
2009년 호텔종사원 및 호텔지배인 국가고시
면접 및 출제위원
2002년 – 2010년 한국관광레저학회 편집위원
2004년 – 2010년 한국관광레저학회 이사
2006년 – 2007년 한국호텔경영학괴 총무이사
2004년 – 2006년 한국컨벤션학회 편집위원
2004년 – 2006년 국회 문화·관광산업연구회
회원
학술논문 (PUBLIICATIONS)
Cho, M., & Sung, H. (2012). Travel destination
websites: Cross-cultural effects in
information
value and performance evaluation. Journal of Travel & Tourism Marketing.
29(3), 221-241.
조미혜 (2011). 관광지
인터넷 사이트 정보탐색에서 사전지식의 역할과 탐색행동에 영향을 미치는 요인. 관광연구, 26(4), 567-589.
조미혜ㆍ정두선 (2011). 영상촬영관광지의 수명주기에 관한 연구.
대한경영학회지, 24(3), 1347-1373.
조미혜
ㆍ최기동 (2011). 의료관광인적자원 구성과 교육 프로그램 및 서비스
품질에 대한 의료기관 구성원들의 인식. 관광학연구, 35(5), 341-371.
순치엔롱ㆍ최수진ㆍ 조미혜 (2010). 인터넷 관광정보에 표현된 관광지 이미지에
대한 연구: 한국 관광 관련 중국어 웹사이트 관광정보의 내용분석.
관광학연구, 34(9), 117-141.
조미혜ㆍ이봉희 (2010). 강원도 크루즈/페리 기항지의
관광지 역할. 관광학연구,
34(2), 77-100.
Cho, M., & Jang, S. (2008). Information value
structure for vacation travel.
Journal of
Travel Research, 47(1), 72-83.
Cho, M. (조미혜) (2006).
The role of factors to influence a foreign tourists’ information
search behavior. 관광·레저연구, 18(2), 331-345.
조미혜ㆍ정우철ㆍ김성조 (2006). TV 드라마 촬영지의 관광지 속성과 일본인
관광자의 태도. 관광학연구, 30(4), 9-25.
Cho, M.,
(조미혜) & Kang, S. (2005). Past, present, and future of tourism education:
South Korea case. Journal of Teaching in Travel and Tourism. 5(3), 225-250.
Kerstetter,
D., & Cho, M. (조미혜) (2004). Prior knowledge, credibility and
information search. Annals of Tourism Research,
31(4), 961-985.
by the visitors bureau. Korean Journal of Hospitality Administration (한국호텔경영학연구), 13(3), 10-20.
Cho, M.,
(조미혜) & Kerstetter, D. (2004). The influence of sign value on travel-related
information search behavior. Leisure Sciences, 26(1), 19-34.
Kang, S., Hsu, C., Cho,
M., (조미혜) & Kim, T. (2003).
Outlook for the Asian Pacific
casino industry after the Asian
economic crisis and handover of Macau to China. 관광레저연구, 15(1). 319-338
Cho, M. (조미혜) (2002). The extent of information
search behavior in relation to
information sources used by tourists. Korean Journal of Hospitality Administration(한국호텔경영학연구), 11(3), 53-65.
Cho, M. (조미혜) (2002). The Role of Travel-Related Information
Functions.
International Journal of Tourism Science(관광학연구), 2(2), 19-31.
Cho, M., (조미혜) & Kerstetter, D. (2002). Travel-related
information sources: Are they
credible? International Journal of Tourism Science(관광학연구), 2(1), 11-22.
국제학술대회 논문집 (PROCEEDINGS)
Cho,
M. (조미혜) (2006). Vacationers’ information
search behavior. The 9th World
Leisure Hangzhou, China, October, 2006.
Cho,
M. (조미혜) & Jang, S. (2006). Tourists’
perceived information value structure.
The International Council on Hotel, Restaurant and
Institutional Education, Virginia, July, 2006.
Cho,
M., (조미혜) & Kang, S. (2006). Travel-relate information
value and information
search. The International Council on Hotel, Restaurant and
Institutional Education, Virgina, July, 2006.
Kang,
S. & Cho, M. (조미혜) (2006). Residents' Perceptions of Colorado
Limited-Stake Gambling: After 14 Years The
International Council on Hotel, Restaurant and Institutional Education, Virginia, July, 2006.
Cho,
M. (조미혜) & Kang, S. (2005). Tourists’ perception on film locations.
The
International Council on Hotel, Restaurant and
Institutional Education, LasVegas, July, 2005.
Cho,
M. (조미혜) (2004). Prior knowledge,
credibility and information search of leisure
tourists. The International Conference on Sport, Leisure and
Recreation, Taiwan Society for Sport Management, December, 2004.
Cho,
M. (조미혜) & Kang, S. (2004). Lodging
customer segmentation. The
International Council on Hotel, Restaurant and
Institutional Education, Philadelphia, PA, July, 2004.
Cho, M., (조미혜) & Kerstetter, D. (2004). The role of
sensation seeking in travel-related
information search. Thirty-four Annual Travel and Tourism
Research Association Conference, Montreal, Canada, June, 2004.
Cho, M., (조미혜) & Kerstetter, D. (2003). Moderating effects of
source credibility on
tourists’ prior knowledge and information search behavior. Thirty-three Annual Travel and Tourism Research Association Conference, St. Louis, Missouri, June, 2003.
Cho, M. (조미혜) (2003). Examining the
role of prior knowledge in tourists’ information
search behavior. The
International Council on Hotel, Restaurant and Institutional Education, Palm Spring, California, August,
2003.
Cho,
M. (조미혜) (2003). Tourists’ information
search behavior in relation to perceived
risk. Asia Council on Hotel, Restaurant and
Institutional Education, Seoul, May, 2003.
Fu, Y., Cho, M. (조미혜), &
Parks, S. (2003). Restaurant patrons’ assessments of service
fairness and perceived value. The International Council
on Hotel, Restaurant and Institutional Education, Palm
Spring, California, August, 2003.
Cho, M., (조미혜) & Kerstetter, D. (2002). Functional and experiential values in travel-
related information. The International
Council on Hotel, Restaurant and Institutional Education, Orlando, Florida,
August, 2002.
Cho, M., (조미혜) & Kerstetter, D. (2002). Sign value and travel-related information.
Thirty-third Annual Travel and Tourism Research Association Conference, Arlington, Virginia, June, 2002.
Cho, M. (조미혜) (2002). Tourists’ need for information. In A. DeFranco & J. Abbott
Eds.), Advances
in hospitality and tourism research, (Vol. 7, pp. 124-129). Houston, TX: University of
Houston.
Cho, M., (조미혜) & Kerstetter, D. (2001). The
four functions of information search: Do
they exist and what role do they play in
information search? In the 32nd
Annual Conference Proceedings. R. N. Moisey, N. P. Nickerson, & K. L.
Andereck (Eds.), Fort Myers, FL: Travel and Tourism Research Association.
Cho, M., (조미혜) & Kerstetter, D. (2001). The
impact of prior knowledge on tourists’
information search. In D. F. Cannon (Ed.), Advances in hospitality and tourism
research, (Vol. 6, pp. 75-79). Atlanta, GA: Georgia State
University.
Fu, Y.,
Cho, M., (조미혜) & Parks, S. (2001). The effects of fairness and
disconfirmation on restaurant patrons’
satisfaction. In D.
F. Cannon (Ed.), Advances in hospitality
and tourism research, (Vol. 6, pp. 168-170). Atlanta, GA: Georgia State University.
Fu, Y.,
Cho, M., (조미혜) & Parks, S. (2000). The
impact of fairness and disconfirmation
on restaurant customers’ satisfaction judgements. In C. C. B. Mok & A. L. DeFranco (Eds.), Advances in hospitality and tourism
research, (Vol. 5, pp. 202-204). Houston, TX: University of Houston.
국제학술대회 기조연설 논문발표 (KEYNOTE SPEAKER)
Cho, M. (조미혜) (2007)
(Keynote Speaker). The Chances of the Sports & Leisure
Industry. The International Conference of Sport and Leisure Management. National Taiwan Normal University, May, 2007.
Cho,
M. (조미혜) (2004) (Keynote Speaker). Prior
knowledge, credibility and
Information search of leisure
tourists. The International Conference on Sport, Leisure and Recreation, Taiwan
Society for Sport Management, pp. 52-63, December, 2004.
국제학술대회 논문발표 (PRESENTATIONS)
Jung, D., & Cho,
M. (presenter) (2008).
Lifecycle of the film destinations. Thirteenth
Annual Graduate Education and Graduate Students Research
Conference in Hospitality & Tourism, Florida
State
University, Florida, FL, January, 2008.
Cho,
M. (조미혜) & Jang, S. (2006). Travel-relate information
value structure. The
International Council on Hotel, Restaurant and
Institutional Education, Virginia, July, 2006.
Cho,
M., (조미혜) & Kang, S. (2006). Travel-relate information
value and information
search. The International Council on Hotel, Restaurant and Institutional
Education, Virgina, July, 2006.
Kang,
S. & Cho, M. (조미혜) (2006). Residents' Perceptions of Colorado
Limited-Stake Gambling: After 14 Years The
International Council on Hotel, Restaurant and Institutional Education, Virginia, July, 2006.
Cho,
M. (조미혜) & Soo, Kang (2005). Tourists’ perception on film locations.
The
International Council on Hotel, Restaurant and
Institutional Education, Las Vegas, July, 2005.
Kang,
S., & M. Cho (2005). Lodging customer segmentation: Using attitudinal and
behavioral loyalty. The International Council on Hotel,
Restaurant and Institutional Education, Las
Vegas, July, 2005.
Cho, M., (조미혜) & Kerstetter, D. (2004). The role of
sensation seeking in travel-related
information search. Thirty-four Annual Travel and Tourism
Research Association Conference, Montreal, Canada, June, 2004.
Cho, M. (presenter), & Kerstetter, D. (2003).
Moderating effects of source credibility on
tourists’ prior
knowledge and information search behavior. Thirty-three Annual Travel and Tourism
Research Association Conference, St. Louis, Missouri, June,
2003.
Cho, M. (presenter) (2003).
Examining the role of prior knowledge in tourists’ information search
behavior. The International Council on Hotel, Restaurant and Institutional
Education, Palm Spring, California, August, 2003.
Fu, Y., Cho, M.
(presenter), & Parks, S. (2003). Restaurant patrons’
assessments of
service fairness and perceived value. The
International Council on Hotel, Restaurant and Institutional Education, Palm Spring, California, August,
2003.
Cho, M.
(presenter), & Kerstetter, D. Functional and experiential values in
travel-related
information. The International Council on
Hotel, Restaurant and Institutional Education, Orlando, Florida, August,
2002.
Cho, M.
(presenter), & Kerstetter, D. Sign value and travel-related information.
Thirty-
third Annual Travel and Tourism Research
Association Conference, Arlington, Virginia, June, 2002.
Cho, M. (presenter). Tourists’ need for information.
Seventh Annual
Graduate Education
and Graduate Students Research Conference in
Hospitality & Tourism, University of Houston, Houston, TX, January,
2002.
Cho, M.
(presenter), & Kerstetter, D. Tourists’ experiential needs for
vacation-related
information.
The International Council on Hotel, Restaurant and Institutional
Education, Toronto, Canada, July, 2001.
Cho, M.
(presenter), & Kerstetter, D. The four functions of information search: Do
they
exist and what role do they play in
information search? Thirty-second Annual
Travel and Tourism Research Association Conference, Fort Myers, Florida, June,
2001.
Cho, M.
(presenter), & Kerstetter, D. Sensation seeking among tourists: Is it
related to
information search? Thirteenth Annual Northeast Recreation
Research Symposium, Bolton Landing, New York, April, 2001.
Cho, M.,
(presenter) & Kerstetter, D. The impact of prior knowledge on tourists’
information search. Sixth Annual Graduate
Education and Graduate Students Research Conference in Hospitality &
Tourism, Georgia State University, Atlanta, GA, January, 2001.
Fu, Y.,
Cho, M. (presenter), & Parks, S. The effects of fairness3 of fairness and
disconfirmation on restaurant patrons’
satisfaction. Sixth Annual Graduate Education and Graduate Students Research
Conference in Hospitality & Tourism, Georgia State University, Atlanta, GA,
January, 2001.
Fu, Y.
(presenter), Cho, M. (presenter), & Parks, S. The impact of fairness and
disconfirmation on restaurant customers’ satisfaction judgements. Fifth Annual Graduate Education and Graduate Students Research Conference in Hospitality & Tourism, University of Houston, Houston, TX, January, 2000.
국내학술대회 논문집 (PROCEEDINGS)
조미혜 (2007). 인터넷 관광정보 홈페이지의 정보 서비스 인식과 평가에 대한
개념적 연구. pp.
343-348. 한국관광레저학회: 서울
구자혜 · 조미혜 (2007). The Impact of the Internet on
the Hotel Industry in Europe. pp.
397-402. 한국관광레저학회: 서울
정두선 · 조미혜 (2006). 영상촬영 관광지의 수명주기. pp.
422-434.
한국관광레저학회: 대구.
이선희 · 조미혜 (2006). 문화관광해설사의 전문성과 관람객 관여도의 역할. pp.
601-609. 한국호텔경영학회: 서울.
김성조 · 조미혜 (2005). TV 드라마 촬영지의 관광지 속성과 방문객의 태도. pp.
422-434. 한국호텔경영학회: 제천.
조미혜 (2004).
Tourists’ perceived and received information value. 28, pp. 531-539.
한국호텔경영학회: 서울.
프로젝트 수주
2012. 5 – 2013. 4 서울시 교육청
연구과제명: 관광일반 교과서 집필
2007. 7 – 2008. 6 산학협동재단
연구과제명: 인터넷 관광정보 욕구와 정보 서비스 인식에
대한 연구 : 3개 국가 비교문화
2007. 5 – 2007. 11 강원개발연구원
연구과제명: 한류 문화 인식과 관광객 유치를 위한 춘천시
관광산업체의 태도와 수용의사
2007. 4 – 2007. 10 강원개발연구원
연구과제명: 강원도내 외국어 관광안내정보 이용의
비교문화를 통한 외래관광객의 인터넷 관광정 서비스 인식에 관한 연구
2006. 10 – 2007. 2 강원개발연구원
연구과제명: 강원도내 관광여가 안내정보체계의 개발과
운영방안
2006. 1 - 2006.
2. 강원개발연구원
연구과제명: 영상촬영 관광지의 수명주기
2004. 11- 2004. 12. 강원개발연구원
연구과제명: 겨울연가 영상촬영지의 한류영향
2003. 7. – 2004. 6. 학술진흥재단
연구과제명: 외래관광객의 정보탐색행동
프로젝트 보고서 (RESEARCH REPORTS)
조미혜. 강원도내 관광여가 안내정보체계의 개발과 운영방안, 2007.
조미혜. 영상촬영관광지의 수명주기. 강원발전연구원, 2006.
정우철 · 조미혜. 한류의 관광자원화 방안에 관한 연구, 2004
Kerstetter, D., & Cho, M. Recreation programs and
their influence on individuals’
decision to vacation
at a resort. Meristarâ Resort,
Fort Myers FL, June, 2001
Kerstetter, D., & Cho, M. Individuals’ response to
information provided by the Valleys of
the Susquehanna.
Valleys of the Susquehanna Cooperative, Lewisburg, PA, July, 2001.
