Eunmi Tatum Lee is an assistant professor at the Business School of Sejong University. She is also a head professor of the Chinese Bilingual Track in the Graduate School. She studied in the U.S. and China as an international student; fluent in both English and Mandarin Chinese. Utilizing trilingual fluency in English, Chinese, and Korean, she is teaching the Research Methodology to students. Prior to joining the Sejong University Business School, she had extensive working experience in the financial industry and worked at international desks in the headquarters of leading securities companies as a derivatives trader and investment banker. That has also led to advisory committees from the public and private sectors. She is an active researcher and presents her work regularly at national and international conferences. Her research publications have appeared in leading international and Korean journals. The thrust of her research and publications addresses topical issues of international business and international finance, including sustainability and innovation.

Research Interests

International Business (Chinese MNE, Re-entry)

International Finance (Corporate Finance)

Business Ethics (CSR, ESG)

Innovation (Technological Innovation)

Publications

Xu, Y., & Lee, E. T. (2025). What Drives User Stickiness in Digital Currency? The Moderating Role of Contextual Complexity, International Journal of Innovative Research and Scientific Studies.  

Liang, N., & Lee, E. T. (2025). What Facilitates and Impedes User Adoption of Mobile Payments? The Moderating Roles of Habit, The e-Business Studies, 26(1), 105-122.

Li, X., & Lee, E. T. (2025). Good News or Bad News? Cross-border Mergers and Acquisitions by Politically Connected Emerging Market Firms, Management Decision.

Huang, S., & Lee, E. T. (2024). International Business Marketing Management of Private Enterprises Based on Bayesian Dynamic Panel Model. RISTI, E72, 559-572.

Yue, H., & Lee, E. T. (2024). A Flexible Supply Allocation Strategy for Human Resources in Multinational Companies Based on Information System Resource Management. RISTI, E72, 596-606.

Lee, E. T. (2024). Do Internationalization Breadth Speed and Depth Speed Influence a Firm’s Re-entry Decision? The Moderating Role of Financial Slack, International Business Review, 28(3),79-96.

Lee, E. T., & Li, X. (2024). Breaking status-quo inertial use of incumbent payment to adopt mobile payment: A contingency perspective. International Journal of Human–Computer Interaction, 40(16), 4275-4287.

Lee, E. T., Park, Y. R., & Kwak, J.(2023). Knowledge distance and innovation performance: the moderating role of internationalization breadth and depth. Asian Business & Management, 22(3),1131-1154.

Lee, E. T., & Li, X. (2022). Too much of a good thing? Exploring the curvilinear relationship between environmental, social, and governance and corporate financial performance. Asian Journal of Business Ethics, 11(2), 399-421.

Huang, Z. Y., Lee. E. T., & Park. Y. R. (2023). BYD's Growth History and Success Strategy, The Review of Business History, 39(2), 33-65.

Lee, E. T., & Li, X. (2022). Enablers and inhibitors of mobile payment adoption: The moderating roles of institutional inertia and behavioral lock-in, The E-Business Studies, 23(3),152-168.

Li, X., & Lee, E. T. (2022). Internationalization and Innovation of Korean Small and Medium-Sized Enterprises: Curvilinearity and the Moderating Role of Organizational Slack, Korean Management Review, 51(20), 543-564.

Lee, E. T., Park, Y. R., & Choi, H. J. (2021). BTS’ Growth History and Success Factors: A Born-Global Perspective, The Review of Business History, 36(4), 45-75.

Choi, H. J., Lee, E. T., & Park, Y. R.(2021). Determinants of the Internationalization of Born-Digital Firms, KoreanSocial Science Journal, 48, 97-117.

Park, K. W., Lee, E. T., Park, Y. R., &Choi, S. K. (2021). Determinants Affecting the Entry Mode Decision of Foreign Direct Investments by Korean Firms Entering into Asian Markets, International Business Review, 25(2), 1-18.

Lee, E. T., & Park, Y. R. (2021). Lee Kun-Hee'sEntrepreneurship and Samsung's Competitive Advantage: A Dynamic Capability Perspective, The Review of Business History, 36(2), 57-90.

Song, S. N., Lee, E. T., & Park. Y. R. (2021). A Study on Determinants of Japanese MNCs’ Sequential Investment in the ASEAN Region, International Business Review, 25(1), 29-45.

Y. D., Lee, E. T., & Park. Y. R. (2020). The Impact of Organizational Learning on the Cross-Border Acquisition's Deal Completion and Duration: Evidence from U.S. Insurance Industry, International Business Review, 24(4), 1-20.

Lee, E. T., Park. Y. R, & Wang, W. W. (2020). A Study on the Effect of China's Sub-Regional Difference on the Relationship between Chinese Firm's Internal and External Factors and Green Technology Innovation, International Business Review, 24(3), 95-108.

Lee, E. T., & Goo, J. Y. (2020). A Study on the Effect of Credit Card Usage on the Intention to Use Mobile Payment, Journal of Digital Convergence, 18(4), 149-161.

Lee, E. T., Kim, H. D., & Park, K. W. (2018).The Effect of Shanghai-Hong Kong Stock Connect on International Portfolio Diversification, Korean Financial Management Association, 35(4), 21-44.

International Conferences

2021 Academy of International Business (AIB)

2020 Academy of International Business (AIB)

Awards and Selected Grants

Brain Korea 21 (BK21) Project

Best Paper Award, Korean Academic Society of Business Administration

Best Paper Award, Yonsei University

Doctoral Scholarship Recipient of the SeAH Scholarship Foundation

Best Paper Award, KAIST (Korea Advanced Institute Science and Technology)

Scholarship for Academic Excellence, Peking University

In the Media

2024 SeAH HAIAM Scholarship Foundation, Special Guest Interview

https://haiam.seah.co.kr/pages/?p=20&b=B_1_5&m=read&bn=1992&vn=1

2024 Sejong Newspaper, No.698, p.5, Interview

2024 China Media Group, Special Guest Interview

https://korean.cri.cn/2024/07/19/ARTIqOdnoRz6M4rroj2bjxlm240719.shtml

2009-2012 E-daily TV, Special Guest

2009-2012 Korean Economy TV, Special Guest

2009-2010 RTN Financial TV, Special Guest

2008-2009 Tomato Financial TV, Special Guest