Research activities

Kim, M.J., & Kim, E.J. (2022). The sustainable image of local food and its impact as a marketing strategy on restaurant evaluation and visit intention. International Journal of Tourism and Hospitality Research, 36(3), 189-203.


Kim, E.J. (2022). Understanding customer experience: asymmetry effects of touchpoints. In Pomirleanu, N., John-Mariadoss, B., & Schibrowsky, J. (Eds.), Experiential Marketing in an Age of Hyper-Connectivity: Navigating the Customer Experience Journey (pp. 139-164). Cambridge Scholars Publishing.

 

Kim, M.J., & Kim, E.J., & Busser, J. (2022). Food delivery now or later: The match-up effect of purchase timeframe and review recency. International Journal of Hospitality Management, 102, 103143.

 

Kim, M.J., & Kim, E.J., & Bai, B. (2021). Examining restaurant purchase

intention during crises: the role of message appeal. International Journal of Contemporary Hospitality Management, 33(12), 4373-4390.

 

Kim, E. J., & Pomirleanu, N. (2021). Effective redesign strategies for tourism management in a crisis context: A theory-in-use approach. Tourism Management87, 104359.

 

Cain, L., Kim, E. J., & Tanford, S. (2021). Hotel review framing and the "law of small numbers." Journal of Consumer Behaviour. 20(3), 501-511.

 

Kim, E.J., Baloglu., S., & Henthorne, T., L. (2021). Signaling effects of branded amenities on customer-based brand equity. Journal of Hospitality Marketing & Management. 30(4), 508-527.

 

Kim, E. J., Book, L., & Tanford, S. (2021). The effect of priming and customer reviews on sustainable travel behaviors. Journal of Travel Research. 60(1) 86-101.

 

Tanford, S., Kim, M., & Kim, E. J. (2020). How cause-related marketing affects sustainable travel choices: priming and framing effects. Journal of Sustainable Tourism. 28(11), 1762-1781.

 

Kim, E. J., Tanford, S., & Choi, C.B. (2020). Family versus couples: how travel goal influences evaluations of bundled travel packages. Journal of Vacation Marketing. 26(1), 3-17.

 

Kim, E. J., Tanford, S., & Choi, C.B. (2020). Influence of scarcity on travel decisions and cognitive dissonance. Asia Pacific Journal of Tourism Research. 25(7), 721-735.